Centralized Resource Hub for Atlanta Pride

Led the design of a digital hub empowering Atlanta's LGBTQ+ community

NOW LIVE on the official Atlanta Pride site

Project Details

Company: Atlanta Pride | Team: Client, Team of 2

Role: Product Design Lead, Project Manager & UX Researcher | Timeline: Jan 2025 - May 2025

Tools: Figma, Qualtrics, UseBerry, Notion, Teams

The Challenge

Atlanta is preparing for the world’s biggest stage,
but its transit experience is currently a puzzle.

Atlanta Pride supports a large and diverse LGBTQ+ community across Georgia, providing access to resources related to housing, healthcare, advocacy, and safety. However, these resources were fragmented across PDFs, internal documents, and social media, often shared manually or only if someone knew who to ask.

For a community shaped by intersectionality, trust, and safety, this gatekept model created meaningful barriers—especially for individuals seeking help discreetly or navigating multiple identities.

Therefore, we set out on a journey to answer the following problem statement:

How might we make Atlanta Pride’s resources visible and accessible in a way that feels safe, inclusive, and reflective of the community’s lived experiences?

The Value I Delivered

I led research and product design for a centralized digital hub that transformed Atlanta Pride’s fragmented, gatekept resources into a discoverable, inclusive, and trusted system for LGBTQ+ community members across Georgia.

What changed for users:

  • Community members could find resources without insider knowledge

  • Users could discover support reflecting multiple aspects of identity

  • Language and structure signaled safety, credibility, and belonging

What changed for the organization:

  • Manual, request-based sharing → self-serve discovery

  • Fragmented knowledge → structured, scalable information architecture

  • Operational burden → sustainable digital ecosystem

Measured outcomes:

  • Designed for 350,000+ LGBTQ+ individuals across Georgia

  • 27% increase in navigation accuracy through iterative card sorting and tree testing

  • Delivered a high-fidelity prototype and design system currently used by Atlanta Pride’s development team

The Solution

The resource hub……

Managers can instantly gauge store “health” at a glance, then dive deeper as needed.

View the overall health of store and hover over charts to learn more.

Click on cards to get an expanded view with further details.

Overall Outcome:

• Deployed across 100+ stores

• 80% reduction in review time

• Unified data visualization for operational decisions

The Deep Dive

Here’s how I hatched the solution

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Framing the Challenge

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User Research

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Product Design

Reflection

Users want a stress-free journey to travel around and explore Atlanta—from tickets to destination.

• This project taught me that designing for scale means designing for clarity.


• It was my first time leading client communication end-to-end — balancing user needs, business priorities, and technical feasibility.


• Working so closely with developers also shaped how I now think about design as a collaborative negotiation, not just a creative act.