Welcome to the Coop

You found the Easter Eggs, things I do beyond UX! :)

My first dream was to be an animator drawing for hours and hours from ever since I could remember. Perhaps, I was fascinated by just how much of a story visuals could tell!

I was then a graphic designer.


I slowly realized that these visual stories could also have impact (be it business or social) in the form of graphic design! I became the lead for the Digital Design team, leading marketing of TEDx events, was a graphic design volunteer for a non-profit organization and a startup. I loved it here!

Optimization Problems

Then I discovered something equally thrilling: solving problems.

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That curiosity led me to be an Industrial Engineer, where I learned to break systems apart, analyze constraints, and search for the most "optimal" and "efficient" path forward. I loved figuring out how solutions could be born efficiently.

But, something kept tugging me.

I began noticing that even the systems that engineers used to solve problems sometimes felt unnecessarily complex. That’s when my empathetic side started resurfacing and became very clear. I found myself asking:


  • Why does this feel harder than it needs to be?


  • Who is this actually designed for?


  • Where does it break down?


  • Why do my fellow peers spend more time figuring out the system than using that time to solve the actual problems at hand?

That’s when it clicked, UX is the perfect combination.

I discovered the wonderful world of UX which allowed me to combine the two things I’ve always loved: problem-solving and thoughtful design as a means to provide solutions.

Now I sit at that intersection.

Whiteboards, making sense from ambiguity.

I’m drawn to messy and ambiguous systems such as unclear problem spaces, complex workflows and even exploring emerging AI tools as a means to problem solve. Perhaps, this is the Industrial Engineer in me but I find a deep sense of gratification about molding ambiguity until it makes sense, especially when the people using the end solution feel that clarity too. And I enjoy it even more when I have an amazing team to work with to listen to various perspectives.

And I still care about how things feel.

I want users to move through interfaces with ease, and maybe even a small moment of delight, the same way I feel when I notice a thoughtful visual detail (just like those Easter Eggs in Disney movies :)).

The Coop is where I document some things I've been working on, whether they are experiments, rough ideas or thoughts I have about optimizing problems.

If you’re building something ambiguous and want someone who enjoys untangling it, thoughtfully, collaboratively and with a bit of curiosity, I’d love to help shape it.

Thanks for clucking by my little corner of the internet. I hope to chat with you soon! :)